Ashton Kutcher, friends, key to Twitter’s success

Publication: msnbc.com   Date: December 21, 2011   View Article

Developers of the next-big social networking application stand a greater chance at skyrocketing success if Hollywood stars and big media go gaga over it, according to an analysis of Twitter’s meteoric rise in popularity.

Data collected on the number of users adopting the microblogging service in its early years (between 2006 and 2009) show that it first spread gradually via traditional social networks — real-world friends, work colleagues, neighbors — then took off when media stars started to gather their flocks.

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