To fight climate change, don’t mention it, study suggests

Publication: NBC News   Date: April 29, 2013   View Article

Shhh! Widespread adoption of energy-efficient technologies such as compact fluorescent light bulbs and electric cars promises to curb the pace of global climate change. But if widespread adoption is the goal, don’t mention the environmental benefits, a new paper suggests.

“There is likely to be a significantly sized group that may not like these environmental messages,” Dena Gromet, a researcher at the Wharton School at the University of Pennsylvania and the paper’s lead author, told NBC News.

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